There's leisure cycling and commuter cycling and competition cycling and lifestyle cycling....
We're greedy. We want them all! We want to grab a tiny bit of Holland and replicate this for Faringdon and the surrounding area; where children jump on a bike at the age of two - and don't get off until they're 92.
If it's purely about the money - then how about this? Investment in cycling infrastructure gives a fivefold financial return just in savings to the national health service.
Here's a few of the ways in which farcycles are involved in waving the flag: Bikeability Training ; Folly sports park ; and Promoting cycling in the wider community.