Once upon a time (well, 2008), a man had an idea to get everyone in and around Faringdon to think about how they use energy and live more healthily.  He devised an ECOWEEK. One of the 70 events was a BIKE RIDE through several organic farms (!) on the way to hug the wind turbines at Westmill.

And that, my friends, was the embryo idea that hatched into Farcycles.  Why not have a ride every week?  And go on the lovely country lanes around Faringdon (rather than tricky routes through farms). 
'Let's meet on a Saturday morning in the Market Place.' said one.
'I'll send out the route to everyone each week'  said another.
'We'll keep it informal and friendly'